Perception of Food Labelling Among Supermarket Consumers of Thoothukudi

Abstract

Food Labelling is a printed, printed or graphic matter that is present on the label accompanying the food, or is displayed near the food, including that the purpose of promoting its safe or disposal. Food Labelling enables about the informed decision while purchasing and consuming the food products.Food label information assists consumers to better understand the nutritional value of food and enables them to compare the nutritional values of similar food products and to make healthy informed food choices. The objective of this paper is to determine level of awareness of the respondents of the information of food labels and also to explain the perception on usage of food labelling among the consumer of supermarkets in thoothukudi. Convenience sampling method is used in this research. For this purpose, the data was collected by the researchers personally based on the questionnaire conducted among 160 respondents.Food environment should be changed to control the rising health and economic burden from obesity and diabetics. Governments have to explore new formats and different types of information so that people can understand easily the content and to ensure that nutrition information is accessible