The moderating effect of demographic factors in the relationship between emotional intelligence and successful sales performance
Main Article Content
Abstract
Purpose: The objective of the study is to analyze the moderating effect of demographic factors (age, gender and experience) in the cause and effect relationship between emotional intelligence and successful sales performance.
Research Methodology: The effect of demographic factors in the relationship between emotional intelligence and successful sales performance is analyzed with the help of moderation.
Finding: The moderation effect of demographic factors (age and experience) is significantly positive but there is no moderation effect of gender of the sales persons on the different factors of emotional intelligence on the sales performance
Scope of further research: The similar kind of study can be designed with different demographical factors.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.