Gender Effects on Internet and E-Commerce Activities in Generation “Y”

Abstract

In the face of growth, the Internet continues to change and evolve. The Internet has given everyone the ability to communicate, launch a business, and govern, and people to meet together. Generation “Y” are connect with technology in nearly every area of life. There are search engines, news provider, forum, video sharing, and e-commerce site. The development of communication has assisted in the advancement of e-business, making traditional purchasing habits disappear. As of today, fewer studies track gender and internet usage regarding e-commerce. With this study, the researcher is looking to determine how Generation Y interacts with the internet and e-commerce in Malaysia. Detailed data was used to find out what generation Y values when it comes to e-to-commerce using the internet