An Empirical Study of Factors Affecting Purchase Intention of College Students About Smartphone

Abstract

Smartphone has significantly influence human life especially in case of interaction between person to person or person to business either domestically or internationally. With the tremendous improvement in telecommunication technology like smartphone upgradation, wireless network and GPS system etc. are changing with the increasing speed everyday due to changing preferences and needs related to consumers. So, this research paper aims to identifying factors affecting buying behaviour especially intention of smartphone among colleges students. Finding of the study show that product convenience, relative advantage against other products, social influence and brand name has significant positive impact on purchase intention for college students about smartphone.