Impact Of Prices And Data Availablity On The Use Of OTT Platform

Abstract

Today is the age of Over-the-top (OTT) which is a media service in which companies offer product streaming online directly as an individual commodity.  Its going to be very popular among youth and in general public. It is very important and easy to handle, so many consumers with an internet connection, a wifi capable device like smart TV could easily access OTT. And price is hardly matters for general public as it is not so costly. Present paper is throwing light on the impact of prices on the use of OTT Platform. Further it also discuss about the availability of data which affects the use of OTT. Companies like Netflix, Amazon, Alt, Zee5 and many more are providing OTT services on very lower prices. Many People are not aware about the policies of using OTT and it leads them to piracy which is very dangerous.