Impact of Neuro marketing on consumers purchase decision

Abstract

Neuromarketing could be a reasonably modern teach that combines behavioural brain research, financial matters and customer neuroscience. The impact that certain reputation campaigns, brands and items have upon us, from a cognitive and passionate point of see, is being surveyed, by measuring the consideration, the encoding and the passionate engagement. This article has examined the writing with respect to the neuromarketing apparatuses, strategies and particular strategies. Neuromarketing is the embryonic field of marketing science. In spite of being questionable, it remains the foremost promising field to think about veritable consumers’ reactions before the promoting jolts such as sound, brand and so forward. Hence, neuromarketing points to consider the important portion within the human named as 'brain' which is influenced by promoting encouragement. Primary data was collected from 200 samples from Ernakulam District. Descriptive statistics were used to describe and summarize the properties of the mass of data collected from the respondents. the methodology adopted in the research comprises of primary and secondary data and their systematic analysis. Cross tabulation, chai-square test and Kruskal Wallis Test are used for data analysis.