Growth And Impact Of M-Commerce On Indian Economy: A Case Study

Abstract

Mobile trade and M-commerce draw significant attention in modern times and are a motto in India. M-commerce academics and researchers are planning to change the business environment with new developments in broadband and web technologies. With the growing number of mobile users, India is currently the second biggest smartphone market next to China. This provides entrepreneurs with a broad arena. By using secondary data, this article attempts to explain the dispersion of variables affecting growth and acceptance in the Indian environment of m-commerce and the shift from e-commerce to m-commerce. This study also looks at the benefits and disadvantages of m-commerce for Indian actors. This study may contribute to the existing literature. It has important implications for marketers and academics alike.