Consumer Experience During The Pandemic While Purchasing Online Garments In Which They Look Good

Abstract

This research is related to examining the behavior of consumers during shopping garments online in which they look good during the covid-19 pandemic. Companies selling garments online should have anticipated consumer troubles and behaviour during this pandemic to maintain competitive edge. This study was done by us during lock down in May and June 2021, to examine the root cause of the troubles faced by men and women while purchasing online garments.