Social Media and Its Impact on Growth and Performance of Business

Abstract

Television, newspapers and radio were only form of media available for businesses till late 1990’s after that change came into it and social media took its place. Social media is a communication tool. It is used for social interaction. It uses advanced communication techniques. Social media is beneficial for both company and its customers. Social media has become important tool for marketers. It requires very small amount of investment. Online presence has become important for companies. Social media helps companies to make its social presence. Social media has become strong tool for marketing at international level. Its role in India is also increasing day by day.  This study focuses on advantages, significance and effect of social media on business and its growth.