An Empirical Study Of Consumer Buying Behaviour Using Social Media During The Pandemic.

Abstract

Countries that impose closures will have to close most retail stores and services. First of all, e-commerce companies fully understand consumer behaviour because we tend to believe that fashion conditions can influence future buyer behaviour. To continue. Therefore, it is necessary to clarify the role of the long-term purchasing drivers of e-commerce in the global crisis caused by the COVID-19 pandemic. However, it is unclear whether external factors, such as media coverage of this economic situation and the need to act together during this crisis, influence people's behaviour. Consumption or not. Vietnamese customers started to see the benefits of online research, especially during the Fundemik era. However, according to the Covid19 Vietnam consumer survey conducted by Nilson, 25% of the respondents said they would increase online shopping and reduce outdoor spending opportunities.