Shift in Shopping Behaviour of Customers during COVID-19

Abstract

Spread of Corona virus around the world, fear of contamination and government rules forced public to stick to their homes. For essential goods, medicines, sanitizers, PPE kits, masks, learning and teaching, work from home and other requirements majority of the people relayed on internet supported online services. Majority of people started shifting their buying behaviours from traditional methods to online methods. Though the pandemic affected adversely all the sectors, only e-commerce sector witnessed visible change during lockdown. Penetration in internet, increased use of smart phones, covid pandemic necessitated shoppers to shift from offline to online. The present paper focuses on shift in shopping behaviours of customers during Covid-19. Using a structured questionnaire, 316 online shopper’s opinion was collected and used statistical methods to analyze the responses.