Cultural Tourism: A Study of Surajkund International Crafts Fair

Abstract

Cultural tourism is one of the main forms of tourism. This type of tourism encompasses local culture, heritage sites, dressing style, language, food, values, etc. It requires active involvement of both the visitors and the host communities. Fairs are important manifestation of a culture. These events are increasingly becoming popular among visitors. Surajkund International Crafts Fair is one such event. It is being organised at Surajkund, Haryana (India) since 1987 and visited by more than1 million tourists including foreigners (Haryana Tourism, 2020).This event has significantly contributed to the local economy. However, relatively very few studies have examined the characteristics of tourists visiting the fair.

Methodology: So, this research uses Surajkund International Crafts Fair as a case study and examined tourists visiting the fair. Logistic regression was used for finding out the probability of satisfaction from the fair on the basis of the different characteristics of the population and their travel motivations.

Results: The statistical analyses led to the conclusion that the satisfaction of visitors from the fair was found significantly associated with their gender and independent of other socio-demographic and travel characteristics of visitors.

Value: It is of unique value as few studies have been carried out by researchers in Indian context.