A comparative study on awareness of borrowers towards loan policy of SBI and ICICI Bank

Abstract

The Indian banking industry has huge potential to grow further by reaching untapped markets in rural parts of India. The prime income source of the Banking industry is lending the money from deposits. Earlier the players in the banking industry was restricted to few types of loan provided to only few economic classes of people in the society, but now due to the frenzied competition in the market and entry of private and foreign players in the market, they started focussing on tapping each and every unutilized opportunities to expand consumer base and market share in the industry.