An Empirical Study on Impact of social media During COVID-19 on Individuals

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Madhavi Latha.A, Dr.D. Ravi


Communication across borders is feasible, and knowledge on science, technology, health, and other disciplines is disseminated via a variety of digital channels. Despite the importance of traditional media, it is social media that promotes awareness and keeps people informed about current events. Only through social media can you learn about different blogs, websites, innovative apps, and fresh advances in many sectors. These applications have had a significant impact on individuals. Social media platforms, which have become an integral part of everyone's life, are easily accessible at lower costs via smartphones and portable devices such as laptops. As a result, social media has an influence not only in regular conditions, but also during COVID-19. Everyone is depressed and hopeless as a result of the pandemic's fast spread. People are perplexed and indifferent by the many circumstances that surround them. Social media is currently a blessing to society since it informs individuals to impending risks and protects their families by giving information on safety and preventative measures. As a result, it assists individuals in accepting difficulties in order to face any risk and preserve their lives. Simultaneously, false information sent via these applications has caused confusion and mayhem. Fear produced by the spread of misleading information is much more deadly than the sickness itself since it misleads individuals with erroneous beliefs, eventually putting them in panic. However, when used responsibly, social media applications may have only beneficial effects on society and thereby enhance living conditions. This article focuses on the good and bad elements of social media, as well as the main actions made by various groups to improve society.

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