INFLUENCE OF SMART BUSINESS NETWORKS ON EFFICIENCY OF ORGANIZATIONAL STRATEGIES

Abstract

The current study adopted an aim which was focused on examining the influence of SBN on the efficiency of organizational strategies including (Concentration, Diversification, Vertical Expansion, Geographical Expansion and Consolidation). Quantitative approach was adopted utilizing the questionnaire as a tool. A sample of (132) responded to the questionnaire for primary data gathering. Results of study indicated that there is an influence of SBN on success of organizational strategies that are attributed to the adopted variables. In addition to that, SBN proved its ability to monitor and steer organizational strategies to success through focusing on sensitive aspects of strategies' application and performance, also, all adopted variables including (Concentration, Diversification, Vertical Expansion, Geographical Expansion and Consolidation) proved that it might be influenced with SBN adoption within an organization. All variables scored a high relationship to the independent variable except for diversification which scored a low relationship to the independent variable. Study recommended that technology isn't only devices, computers, machines and applications, it is also a stream of thinking, and management should be more open to tech approaches in the virtual world