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Communication through media has changed the cycle of interacting people or for development of social bonds is needed involvement of media information in a social contents and creating social support for people. In addition, the interaction level o of individuals through electronic media delivers shared values, chief to a positive impact of sharing. Inheritance is an eternal right of a man and his heirs to property. Assets Ownership is a way for Getting higher status, respect and admiration in family and society. Discriminatory customary laws as well as cultural practices serve to strengthen women inheritance right abuses. Life time poverty, homelessness, increased exposure to diseases and physical violence are outcomes of such abuses. Present study had been conducted in rural areas of Punjab to investigate the role of Media to socio-cultural factors affecting women’s rights and their outcomes. The present study had been carried out in two Tehsils Samundri and Faisalabad Sadar of District Faisalabad. For this purpose 240 female respondents were interviewed and selected purposively. Questionnaire was prepared in the light of study objectives to collect data. Data was analyzed through Statistical Package for Social Sciences (SPSS).
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