UTTAR PRADESH HERITAGE ARC: A MODEL OF HERITAGE TOURISM DEVELOPMENT IN INDIA

Abstract

The main objectives of this research paper are to discuss the concept of heritage tourism, to survey heritage tourism destinations that are embedded on the Uttar Pradesh Heritage Arc, and to comprehend the plans and programmes introduced by the Central Government and Uttar Pradesh government for promoting heritage tourism development.This research paper is purely based on the literature survey research methodology. Tourism is recognised as an important segment of tourism that facilitates inclusive economic growth. Heritage tourism can generate employment, foreign exchange, revitalize and rejuvenate the redundant historical buildings and monuments from decaying, and preserve the traditional and contemporary values of culture, and identity of the communities. Uttar Pradesh is the heartland of India where nature, culture, and faith converge. Uttar Pradesh links the mythology with the present day in continuity has been fostered by the mythological rivers Ganga, Yamuna, and Saraswati and other tributaries.The natural and cultural resources attract the largest number of tourists from across the world.  The Heritage Arc, which begins from the Agra region, through the Lucknow region and Varanasi region provides immense opportunities for travellers to explore the cultural, historic, and natural aspects of several exciting destinations. Uttar Pradesh government has recognised heritage tourism as a catalyst for socio-economic development. The government plays a proactive role in creating a structure for tourism development by formulating tourism plans and programmes, making the budget allocation, marketing and promoting various tourism products, adopting tourism-related legislation, and regulating and strengthening infrastructure development through public-private partnerships.