A pragmatic Study of Narrativisim in Foods and Drinks Advertisements

Abstract

The current study tackles narration in commercial advertisements. It supposes that the topic in question lacks the sufficient attention by scholars in general and pragmatists in particular. Accordingly, the current study attempts to fill in the gap of the pragmatic area of research by, finding the most prominent pragmatic markers in the narratives of commercial advertisements. The study hypothesizes the following: van Dijk`s (1991) model of analyzing narrative discourse can be linguistically adopted as a model for analyzing narratives of commercial advertisements, discourse markers can be involved to show the pragmatic function of different linguistic devices, repetitions of words can play a pragmatic role in the narratives of commercial adverts, tense shift, as a part of Norrick`s (2018) pragmatic model of narration analysis, plays a basic pragmatic role in the narratives of commercial adverts, there is a clear pragmatic role of story slot, as a part of Norrick`s (2018) pragmatic model of narration analysis, in the narratives of commercial adverts, inference functions to show the pragmatic aspects of narratives of commercial adverts, and commissive acts are the most prominent types of  Searle`s (1969) speech acts in narratives of commercial adverts.