A Study on Consumer’s Attitude towards the Online Mobile Banking Facility in Vadodara City of Gujarat State

Abstract

Due to the advancement of the technology and to mitigate with the speed of the fastest growing economy in the world, the online banking facility has gained the significant importance in the market. In today’s scenario the consumers are using the online banking facility for the different reasons as per their needs and requirements. The advancement and significant progress that is being experienced in the Information and Communication Technology (ICT) have put about a lot of changes in almost all aspects of life. As far as the banking industry is concerned, it has been in the form of E-Banking or Online Banking or Internet Banking, which is now completely over casted the traditional banking mechanism. E-Banking has a lot of benefits which add value to enhance customers’ satisfaction in terms of better quality of service offerings and concurrently enable the banks gain more competitive benefit over other competitors. This paper covers consumer belief and attitude toward the E banking and to have the proper understanding about it, the exploratory factor analysis (EFA) have been applied and it gives the concurrent reason for which the consumers are giving more preference to the online banking.