EXPLORING NEW POSSIBILITIES OF MARKET EXPANSION IN RURAL INDIA

Abstract

India is the country of villages as two-third of the population survives in the rural areas. Marketers and the various big brands have major opportunities to enhance their brand value by expanding their market in a rural village. The rural population can generate a lot of profit for the companies therefore companies are showing their interest in the rural market.  Large quantities of industrial and manufactured products are consumed by the rural people due to the green revolution. Rural markets provide a lot of opportunities in the form of untapped markets to increase income as well as increase the literacy level. Rural marketing strategy has been implemented by the marketers and Fast Moving Consumer Goods companies to take advantage of the opportunities. This article will help to explore the various possibilities along with the current scenario of the rural market.