The Role of Total Quality Management in Achieving University Leadership

Abstract

Our Iraqi society is currently witnessing a lot of noticeable changes in various fields, which are imposed on its modern administrative systems, especially in the field of education because it is the basis for the development of society, and in order to achieve its goals efficiently and effectively in light of contemporary challenges.

One of the methods of modern administrative development is total quality management, which focuses on a modern management philosophy that combines administrative means and innovative efforts with specialized technical skills in order to raise the level of performance, improvement and continuous development. This is done by investing human, material and financial resources available to meet the requirements and expectations of society. To the improvement and development that total quality management aspires to as a transient event. Rather, it is a commitment for all administrative, functional and technical levels, provided that this commitment is based on cooperation, loyalty, and keenness to perform the duty in an accurate manner and from the first time, and for a comprehensive view of things.

The adoption of this system by universities is not a goal in Itself. Rather, it is the beginning to reach distinction and leadership. Despite its importance, the application of the total quality management system In the future as a method for improving quality in general, as quality is not procedures and systems that can be applied, but rather means a radical change in the organizational culture of the organization. Expressing it in the prevailing values, ideas and behavior.

The application of the total quality system must have supporters and opponents because it represents a kind of organizational change and that is only why organizations succeed in implementing it while others fail, and therefore the judgment on the success or failure of this system is due to the application process itself.

Accordingly, the secret of the success of some organizations may not be in their choice of the best programs, but in their adoption of a program that suits their culture, goals, the needs of the beneficiaries of its services and its employees, and their active participation in its construction and commitment to its implementation.

Hence, we find that universities are constantly seeking to improve and develop their educational system to meet the challenges and keep abreast of developments in the educational field locally, regionally and globally, to achieve the desired educational goals with a high degree of efficiency and effectiveness.

The actual commitment to the application of the total quality management system in educational institutions requires reconsidering its mission, goals and priorities, and identifying the demands and needs of the most important beneficiaries of its services, namely the students, along with its employees. The system and its application in the educational sector to the fullest.

The process of building quality in educational institutions requires a lot of efforts and the commitment of the senior management towards the process of quality and its continuous improvement. It also requires a great deal of patience and commitment on the part of all employees, and it takes time to give tangible quality outcomes and achieve university leadership