A study on the buying behavior of hygiene products on organized and unorganized working people with special reference to post COVID-19 in India

Abstract

Health Care and hygiene products are generally available to the consumers via over the counter. These products are mainly used by them to prevent infection and transmission of disease. As the world started witnessing new forms of virus and diseases people started becoming more health conscious and there was an increase in demand for health-related products. Among them it is the personal hygiene products whose shift in demand attracted lot of entrepreneurs. As a result of that lot of business organization added hygiene products to their portfolio. The demand which was more on urban economy started to shift to rural economy due to the impact of COVID-19. Sanitizers for example which were purchased by 1% of the households now jumped to more than 40%. Hence the present study is done in order to find out the buying behavior of hygiene products on organized and unorganized working people in Kerala with special reference to post COVID-19 scenario. And thereby finding out whether there is a difference in the buying pattern among organized and unorganized working people.