Revisiting The Factors Affecting Resident Community Support For Tourism Development

Abstract

The community participation in tourism is considered as one of the major contributing factors towards sustainable tourism development. The present study tries to revisit the factors affecting residents' support for tourism during the pandemic situation. The study first explains the present situation of the tourism industry of Kerala and then explains the influence of perceived impacts(both benefits and costs) and perceived risk on resident community support. The present study helps the authorities to understand the factors affecting resident community support during the pandemic situation of COVID 19. The study result clearly shows that the perceived risk and the perceived costs of tourism negatively influence the community support. The result also verifies a positive relation between the perceived benefits of tourism and the resident community support. The result is based on the primary data collected from the residents of FortKochi and generalisation of the result is limited.