A study on impact of COVID-19 on online food delivery industry with special reference to Chennai city

Abstract

The global pandemic has brought a varied effect on economy as a whole whereby affecting each and every sector both in terms of finance and customer retention. These two criteria stand as a pioneer when it comes to the food delivery industry. An online food delivery industry stands as a middle man between the customer , restaurants and food delivery services  thus the sustainability not only depends on customer retention but also listing of standard restaurants in the mobile apps. In this paper we will study a detailed list of what are the various factors that had an impact the online food delivery business during the COVID -19 period and lockdown. The variables involved in the selection the mobile application, the economic and the environmental pressure that forces the consumers to take up online mobile delivery as the only choice. With the help of survey that was conducted among various consumers in the Chennai city and through the analysis using various statistical tools it is concluded that the sustainability of the online food delivery industry in the near future.