Consumer Preference Towards Amudham Food Products In Erode Disrict

Abstract

The mission of designing, encouraging, and distributing products and services to consumers and companies is traditionally seen as the scope of marketing. Marketing professionals work with ten different categories of entities: products, facilities, interactions, activities, individuals, locations, assets, organizations, knowledge, and ideas. Selling is concerned with the needs of the seller, while marketing is concerned with the needs of the consumer. Selling is preoccupied with the seller's desire to turn his goods into cash; marketing is preoccupied with the concept of fulfilling the customer's desires through the product and everything involved with making, distributing, and eventually consuming it. This study discussed the demographic profile of the consumers, problem and prospectus of consumer preference towards Amudham food products in Erode District.