A Study on Preference on ordering Online Food during Lockdown in Chennai City

Abstract

The Pandemic situation due to Covid -19, have made people to stay at home, it has created a urge in the demand for food delivery services. Since there is no option of Dine-in, consumers are turning towards the online delivery service to treat themselves during the days of lock down by social-distancing. Delivery services such as, Swiggy, Zomato and Uber Eats, etc have positively responded to the crisis by adapting contactless delivery options to reduce the risk of spreading the virus during the Food Delivery. Additional driving force for the demand for food delivery services is the increased number of restaurants offering home delivery. Considering the situation social-distancing measures have driven the restaurants to switch to home delivery. Online ordering system as provided an interactive experience for the users for the quick placing of food orders with simple payment methods. Customers have started using food delivery Apps for placing the online orders due to its flexible ordering process and technically developed online food ordering system has changed the restaurant’s culture drastically and given an extraordinary comfort zone to the people across the globe. The main objective of this study is to know about the preference level on ordering online food during lockdown This study is based on primary and secondary data. Questionnaires were distributed to a sample of 126 respondents in Chennai city. Snow ball sampling method is used to collect the data. The finding of the study indicates that majority of the respondents order their Food through Swiggy. The respondents can order food when there is need and whenever they want this makes more respondents to order food in online.