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This paper aims to examine frequent buy-back announcements to evaluate the event's impact on the stock return through a standard event study methodology. The event indicates that Abnormal Return (AR) and Cumulative Abnormal Return (CAR) are positive and statistically significant on the event announcement date during FY 2017-18, but not significant in FY 2018-19 and 2020-21. It indicates that the frequency of buy-back announcement does not always positively impact on the share price return. The positive CAR and CAAR in the post-announcement period supports the signaling hypothesis. The study concludes that the mixed result of announcements reflects that the Indian stock market has not reacted as perceived by the company, and the effect of buy-back announcement was not strong in all event periods.
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