Effect Of Consumer Awareness On Consumer Buying Behavior Towards Automobiles

Abstract

The consumers make a purchase of several types of goods as well as services which have the capacity of fulfilling their expectations. The consumers form the biggest economic group in any country. Nearly all the economic activities are carried on keeping the consumers in mind. Hence, it is rightly said that all types of business activities should be carried out with the main aim of satisfying the consumers. All the aforesaid facts apply to all types of business including the automobiles sector. The current study has been carried out with the aim of exploring the influence or the effect of the awareness of the consumers on their buying behavior regarding the purchase of automobiles. The study has been done among the consumers who purchase automobiles in Chennai. The respondents for the study are selected through S and the sample size of the study is 100. The data needed for the study has been collected through a questionnaire and the analytical part of the study is done with the help of regression. The findings of the analysis show that.