Fintech In India: Factors Affecting Consumer Adaptation

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Saniya Sameer Paddalwar, Dr. Lakshmi.P

Abstract

FinTech was introduced in India in 2015 and from that point forward the financial sector has arrived at new statures. The amalgamation of the Technical and the Financial sector has resulted in the new era of FinTech Sector (Financial and technical). The introduction of FinTech has made the Payment processes, lending processes, the wealth technology, regulations technology and insurance technology more efficient, advanced and error prone. This FinTech ecosystem paved a better way to implement these services. Indian FinTech Industry is the fastest growing in the world, with 67% of the more than 2100 FinTech entities in operations have been set up in the two start-up hub cities of India, Bengaluru and Mumbai. India’s 12.50% remains unbanked which encouraged the Indian government to support the inclusion and development of the FinTech Innovations.


This research explicates various factors influencing the FinTech adaption and usage of these services. These factors were determined using a questionnaire that was filled by 195 random individuals. On these results, regression tables were drafted, and the significance was determined which has been described throughout the paper. Factor analysis was computed, and the interpretation of this analysis and a result of the interpretation was that the FinTech services are user-friendly and easy to use.


This research also highlights some of the FinTech companies of India such as, Paytm, PhonePe, Zest Money and Policy Bazaar along with their general description, trend analysis of their revenue over the years and next five years and employment number. This was stated to accentuate the contribution of these companies towards the growth of the Indian economy, GDP, unemployment crisis, national income and the per capita income.

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