A Comparative Study On Customer’s Satisfaction On Indian And Foreign Cars - A Study In Chennai And Dharmapuri Districts

Abstract

The objective of the study is to check the demographic background customers seeking to purchase Indian cars and foreign cars and to investigate the customer satisfaction towards Indian and foreign cars. The study was conducted to compare customer satisfaction and awareness of Indian and foreign cars in the Chennai and Dharmapuri areas. The positive impact of customer satisfaction makes customers remain loyal to the company. The study sample consists of 75 clients in the Chennai and Dharmapuri districts. A well-designed questionnaire was used for the study. Simple percentage analysis and factor analysis were used to analyze the data. It can be concluded that buyers are sufficiently aware of both Indian cars and foreign cars and are satisfied with both cars.