Electoral Campaigns Management in Social Media and its Relation with Political Awareness Among Voters in Jordan

Abstract

This research aims to introduce the relationship between electoral campaigns management in social media and the political awareness among voters in Jordan. The study society was all the voters of all the seven electoral areas in Amman, the capital of Jordan. The sample consisted of (400) responders. The study depended on the theory of depending on social media that assumes that the audience uses the social media to fulfil its knowledge needs and psychological and individual objectives in order to form its behavioral attitudes in certain circumstances. The study concluded that social media discusses the electoral issues which touch the interests of voters which show that they have interests in the subjects presented in the electoral campaigns in social media about the electoral programs of the candidates; they depend on these campaigns to know everything related to the candidate of the parliament in Jordan. It also shows a relationship between the electoral campaigns in social media and the political awareness among the Jordanian audience. The study recommended the importance of recognizing the necessity of the subjects and cases discussed in the electoral campaigns in social media for its important role in the political awareness among the Jordanian audience