Empirical Study On Consumer Brand Preference Of Tea

Abstract

Tea consumption has always been a social and habitual concept for the majority of people all over the world. In India, the food and beverage industry accounted for roughly 40% of the consumer-packaged goods industry. Tea is the most popular beverage in the northern regions, whereas in the southern regions, tea and coffee are equally popular hot beverages. Consumers play a significant role in the regional, national, and international markets. The consumer is the market's king. The level of satisfaction obtained by using a particular product is used to determine consumer preference. The consumer's taste evolves over time. This study is to know about the brand preference of tea among consumers in Nilgiris District.  The sample size selected for the survey is 150 and Convenience sampling method is used for this study.