A Study On The Problems And Marketing Of Milk Production In Agastheeswaram Taluk

Abstract

            The dairy industry plays a crucial role in agro-based economy of a country providing ample scope to the rural people to earn extra money in their leisure time. The industry in extended from the milk producers in the rural areas to the consumers in the urban areas through performing various interim process like collection, chilling, transportation, pasteurization, distribution etc. The main sources of supply are the milk producers in the rural and sub-urban areas that are the scattered, low capacitated and independent in the approach. There is no binding on them to demand a continuous supply of materials (milk) for a specific period of time. They are free to enter and level the system which in turn affects the procurement and other operations in the long run. However, the industry in the developing or under-developed countries by and large depends upon this system of procurement to be a going concern. The concept of the problems and marketing of milk production in Agastheeswaram Taluk.