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This study investigates achievement level of clients towards Life Insurance Corporation in Chennai city. Because of expanding mindfulness among individuals about their vulnerability of life and expanding rivalry in Insurance area, it is critical for Insurance Companies to comprehend the essential of their clients. The primary point of this investigation is to know the purchaser achievement towards LIC. This investigation depends on essential information which is gathered through survey among 160 policyholders in Chennai and information were broke down with factual device like rate is utilized to recognize the components in charge of buyer achievement towards LIC.
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