Impact of COVID-19 Pandemic on Zomato: A Case Study

Abstract

Increasing use of internet and the smart phones is attracting the customers towards the available online services and the related applications. Zomato being a digital platform combines online food delivery system and restaurants started in 2008. The implementation of Lockdown to slow down the spread of the pandemic COVID-19 resulted in poorly impacting the entire economy. Zomato food delivery is recuperating from this impact at approximately ~80% improvement in major regions of its operation. The prime objective of this paper is to comprehend online food delivery services, operating style of Zomato during COVID-19, its impact on the hospitality sector, and the challenges of contactless dining. Zomato’s evaluation as a company is completed with the help of SWOT analysis.