Glocalization, the Local Market of a Global Products: “A Strategy of Global Brands in India”

Abstract

The effect of glocalizationhas grown to be turning factor for multinational companies to think local Globalization time period extracted from that of global and nearby and provide an explanation for that corporations not handiest assume international however also act local while detailing enterprise features which includes branding, marketing, advertising and marketing and product promotion.Today in competitive world market the requirement of food industry within the multinational enterprises. The multinational corporations expand their business operations in other country tends to choice their expansion as per the requirement of local country.Today multinational food manufacturers operated in emerging global economy, this is due to the product & service in the local market, because of that they did not earn profits in their operations.The research paper wants to explore the result of multinational food industry, while they are going to invest in global economies due to different test of food habits, in particular countries market.