The Role Of Public Relations In Enhancing Community Organizing Campaigns Kuala Lumpur Sea Games (Kl 2017) Management Case Study

Abstract

The Role Of Public Relations In Enhancing Community Sports Promotion Campaigns Cannot Be Denied. Based On New Media Contributions And Public Relations To The Country, It Has Been A Key Driver Of The Country's Sports Promotion Campaign. However, Less Research Has Been Conducted On New Media And The Role Of Public Relations In Malaysia, Especially In The Role Of Public Relations In Enhancing Sports Promotion Campaigns Among Communities. The Purpose Of The Research Is To Study The Role Of Public Relations In Sports Campaigns Among Communities. The Main Objectives Are To Identify The Role Of Public Relations In Public Awareness Campaigns In Sports Organization, To Study The Challenges, Weaknesses And Strengths Of Public Relations Functions And To Identify The Effectiveness Of The Public Relations Approach Among Public Relations Practitioners. The Purpose Of This Case Study Is To Determine Public Relations In Developing Sports Public Awareness Campaigns Among Communities. Through Some Reference, We Will Be Able To Search Into Relevant Public Relations Through Qualitative Research Methods With Content Analysis And Observations. The Results Of This Article Are A Benchmark For Studies Related To The Role Of Public Relations In Sports Awareness Campaigns In Our Country. In Practice, This Article Can Provide Input To The Ministry Of Youth And Sports (Kbs) Malaysia In Providing The Best Services For Sports Development In Malaysia As Well As Enhancing The Image And Professionalism Of Kbs Malaysia Employees.