Problems and Motivations for Women Entrepreneurs in Punjab, India

Abstract

Entrepreneurship development in urban and rural areas is an important factor in the economic growth of any country. Women entrepreneurship in urban and rural areas is a necessity for gender equity. The major objectives of this research are to describe demographic structure of women entrepreneurs and motivation factors & challenges faced by women entrepreneurs in in the Malwa region of Punjab. The study is based on primary data, collected for this purpose from 4 representative districts of the Malwa region of Punjab. Descriptive statistics and analysis of variance (ANOVA) is used to analyze the data for testing hypotheses to fulfil the objectives of the research. The research may be beneficial to all concerned especially researchers, academicians, and policymakers to understand relationships between variables/attributes related to women entrepreneurship in the Malwa region of Punjab, India.