A Study on Impact of Consumer Attributes on Perception Towards Different Factors of Online Shopping in Tirunelveli District, Tamilnadu

Abstract

The study assessed the significance of difference of consumers’ perception towards various factors (Risk, Delivery time, Convenience, Charges, Offer, and Privacy) of online shopping on the basis of consumer attributes such as age group, educational qualification, and monthly income. The primary data collected with the help of questionnaires. Researchers circulate 500 questionnaires in the selected area during stipulated time. In these 500 questionnaires researcher did not reject any Questionnaires on the basis of the incompleteness of data. Finally researcher gets 500 questionnaires for completing his research part. Data from Books, Websites, Reports, Journals, Conference papers, Audit reports, Magazines and other published and unpublished data from government and nongovernment sector was utilized for the research. The study indicates that there is no significant difference in consumers’ perception towards various factors of online shopping on the basis of age group of consumers and educational qualification of the consumers. It stated that the respondents whether they belong within the age group or between the age group his perception towards online shopping is same. It stated that the respondents whether they belong within the educational qualification or between the educational qualification his perception towards online shopping is same. The study further indicates that there is a significant difference in consumers’ perception towards various factors of online shopping on the basis of monthly income of consumers.