A study on analyzing the role of children and influencing sources in the family buying Decision

Abstract

Children played a crucial role in family purchasing decisions. Children used to know far less about the market than their parents did. Children, on the other hand, are the first to learn about new things, thanks to advancements in digital media. Children are now merely bystanders in their parents' purchasing decisions. Children not only get first pick of their own items, but they also get first pick of items used by almost every other member of the family. The impact of children on family purchasing decisions is investigated in this study using four different items. As a result, this study investigates a variety of factors that have a direct impact on a family's purchasing decision. Descriptive research method is used for the study, 153 samples has been collected from the respondents using questionnaire data collection tool. Percentage method is used for analyzing the data. The finding shows that majority of parents gives in to their children’s demands because they believe their child’s decision is good.