A Study and Analysis on The Impact of Online Consumer’s Review and Rating on Consumer Buying Behaviour

Abstract

As the growth of e-commerce and the expansion of the internet increases, people have become more and more acquainted with online shopping. The internet plays an important role in our day-to-day life where people can interact with each other in two different worlds. In E-shopping consumers directly get the products from seller with the help of internet. Consumers now examine several factors while they are planning to buy the product and give their opinion. The consumer is firstly identified about the product from the consumer review when they purchase any product. This survey focuses on the impact of online consumer’s reviews and ratings on buying behaviour of a consumer.