A Study on the Rural Tourism and Sustainable Development of Rural Area Baramula District of Jammu and Kashmir

Abstract

In order to understand the economic impact of tourism in the state of J&K, the current research examines key economic development criteria such as tourist influx, employment generation, state gross domestic product, infrastructure development, and regional development.

Methods/Statistical analysis: The research is based on secondary information. The data was compiled using information from the Indian Ministry of Tourism, the Jammu and Kashmir Tourism Development Corporation and Directorate of Tourism, the Annual Economic Survey of J&K, the United Nations World Tourism Organization, the World Travel & Tourism Board, and other publicly available research papers and reports.

Findings: Distant from farming, we discovered that tourism is the most important foundation of income and employment generation in favor of the J and K state economy. The 2011 year set a new record for the quantity of tourists and pilgrims who visited the state, breaking all preceding records. Our study shows that, with the exception of 2008-09, when the state experienced larger political insecurity, revenue earned from Director Tourism Kashmir/Jammu has revealed a stable growing trend, increasing around threefold from 2006-07 (Rs. 32.25 Lakh) to 2011-12 (Rs. 32.25 Lakh) (Rs 93.3 lakh). Furthermore, our data analysis shows that tourist inflow has an affirmative blow on employment, i.e. as tourist inflow increases, so does total employment.