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Background: This study used the SERVPERF measurement approach to analyze the perception of service quality in maternity centers in the small and medium-sized private hospitals in India.
Methods: A cross-sectional study was performed on 463 new mothers’ perception of the service quality of maternity centers in three states of India using convenience sampling.
Results: The results of the study confirm a positive relationship between reliability and service quality; indeed, reliability plays a significant role in determining the outcome of maternity service quality.
Conclusion:The results of this study provide a platform for private healthcare strategies and policies to enhance and improve service quality in hospitals.
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