Impact of Entrepreneurial Orientation on Performance of Quoted Breweries in Nigeria: Mediating role of Organizational Embeddedness

Abstract

This empirical study investigated the impact of entrepreneurial orientation (OE) on organizational performance (OP) of quoted breweries in Nigeria considering the mediating effect of organizational embeddedness in the OE-OP relationship under the theoretical lense of the Resource Based (RBV) theory. The focus was on the five quoted breweries in Nigeria- Guinness Nigeria Plc, Nigeria Breweries Plc, Champions Breweries Plc, Golden Guinea Breweries Plc and International Breweries Plc.The study used survey design. Data were collected from 1,120employees of the five quoted breweries through a questionnaire and analyzed by Partial Least Square- Structural Equation Modeling (Maximum Likelihood). The result showed a significant positive relationship between entrepreneurial orientation (risk-taking, innovativeness and proactiveness) and organizational performance (organizational effectiveness and employee satisfaction) and concluded that organizational embeddedness positively mediates the relationship between entrepreneurial orientation and organizational performance.The findings of this study provide organizational performance guidelines for management of the breweries. This study examined the moderating role of organizational embeddedness between entrepreneurial orientation and organizational performance, which is an area of inquiry that has not been fully investigated in literature.