“A study on customers perception towards banking services”

Abstract

India's banking sector operates under nationalized (state) private banks and specialized banking institutions. India is vibrant after 16 years of economic liberalization banking sector driven by both improved efficiency public sector banks and growth-hungry private banks thing. This study is an empirical study to investigate customers and factors that affect them and differences between these factors perceived by customers of public and private bank. The analysis identified five factors that influence customer perceptions of banking services and results. Analysis of Variance (ANOVA) includes gender, respondent qualifications, and the period of partnership with a bank does not have a significant impact on many factors. These factors are different It depends significantly on age group, respondents' income level and bank type.