Changing Landscape in the Indian Automobile Market: Induction of Electric Vehicle Segment

Abstract

This paper aims to study and appraise the current induction of electric vehicles in theIndian automobile market. In order to accomplish this intent, a rigorous analysis has beencarried out toexplore the perceptions and current expectations with respect to Electric Vehicles and its potential for future as an upcoming mode of transport.To understand the level of awareness and knowledge of consumers and a careful analysis has been made on the impact and hurdles ofswitching to EVs effectively using a questionnaire. Total 152 responses were found valid and complete for analysis.This study enables to understand and explore the parameters that would lead to change in adoption of electric vehicles in changing Indian ideologies. The findings highlight both the weaknesses and the potential of electric mobility as well as the subtleties of how electric vehicles have evolved over time and how the state-of-the-art has changed.Conclusively it has been found thatthere is still a long way to go and many other factors to work upon before we can make acompleteswitch.