A Study on Financial Behaviour of Working Individuals in selected cities of North Gujarat

Abstract

The financial behaviour contribution to the society as well as in the economy of any country is remarkable. Till the date financial knowledge amongst the men and women are the most discussed issue for self-development. Time and scenario are rapidly changed where only literacy is not sufficient but financial literacy is play vital role when talking about women empowerment.So many working Individuals are serving on the highest position of many financial institutions. Financial behaviour refers to the set of skills, belief and knowledge that allows an individual to make informed and effective decisions with all of their financial resources.Working Individual often have lower financial knowledge either lower interest and access to formal financial products than men. Such gender disparity curbs the extent to which working Individual can enhance their knowledge and skills about economic and financial issues. This paper highlights the need to bridge the financial behaviour and foster confidence in their financial skills, thereby augmenting development.