A Study On The Outlook Of Pmjdy Customers In Tamilnadu With Special Reference To Thiruchendur

Abstract

PradhanMantri Jan-DhanYojana (PMJDY) is a National Mission for Financial Inclusion to ensure access to financial services, namely, Deposit &Savings Accounts, Credit, Remittance, Insurance, and Pension in an affordable manner. The launch of this scheme was in 2014. This study was based on descriptive analysis and convenient sampling technique was adopted to select 200 samples from Tiruchendur block in Thoothukudi District in Tamilnadu state. Majority of the sample respondents are females and most of the respondents belonged to rural area. The research has made out that there was a significance difference between monthly income holders with seven statements and there was no deviation among the rest of three statements. The study concluded that most of PMJDY accounts were opened because of MGNREGA programme and subsidies.