Pros and Cons of Tv Programmes on Women: A Theoretical Approach

Abstract

Mass media have become vital instruments of social change apart from disseminating information to people Television, an important means of media is one of the most powerful force in the world affecting the viewers. Television programmes can produce harmful as well as harnessing effects on women. The present study is an attempt made to analyse the impact of television on females in different stages of their life viz., children youth and women. Television has become part and parcel of our social life and it is very difficult to part with this magic medium of communication. How best television can be used for postive purpose depends on the family background, educational standards, tastes and preferences of the viewers.