A Comparative Analysis of the Management Styles of a Traditionally Hotel and a Modern One

Abstract

Self-service best describes the tourist business, although it plays a vital role in every country's economic well-being. The growth of popular tourist destinations in many parts of the globe has contributed to a rise in the number of foreign visitors. In general, potential hotel guests will base their choice to stay there on the information they have at their disposal. Hotels nowadays use a wide variety of marketing communication tactics to attract and retain guests. An estimated 800 million visitors were counted in 2005, an increase of 5.5% from the year before and 10% from the year after. With a 6.6% increase from 2005 to 2007, international visitor arrivals reached 940 million in 2007 (UNWTO, 2012); in 2014, over 1.32 billion people traveled internationally for tourism, contributing an estimated $7.6 trillion to the global economy (Oriade, 2017).